I had some of them the other day, and they were awesome, but apparently I missed the news. A few years ago, the brand was bought out by Just Born, Inc., which also makes Mike & Ike. The shape of the candy, with that small sheath of cardboard holding all the lined up peanut chews in it is exactly the same, just the outside is different. Still, I'm sorry to see them change at all... it was kind of like eating a candy from the '30s. And they've added a milk chocolate flavor in addition to the original dark that I refuse to try. Ever. Unless I'm at the movies and there's nothing else.
Rumor has it the average Goldenberg's consumer was getting older and they decided it was time for an image change. Though they're the same candy, I'm sorry to see the era of the Goldenberg's name come to an end. Apparently they were a Philly original and have been around since 1890. See, you learned something today.
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